Privacy Policy

This privacy policy describes how Livraria Aurora collects, uses, and protects the personal information you provide or that is collected when you use our online platform and related services. We are committed to protecting your privacy and handling your data in a responsible and transparent manner, in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) where relevant.

Who We Are

Livraria Aurora is the data controller responsible for your personal information. Our physical address is Rua Teodoro Sampaio 756, São Paulo, São Paulo, 05409-000, Brazil.

Information We Collect

We may collect different types of personal information from you when you interact with our site, including:

• Information you provide directly: This includes information you give us when you create an account, place an order, subscribe to newsletters, participate in surveys or events, or communicate with us. This may include your name, delivery address, billing address, payment information (processed securely by third-party payment processors), and contact details.
• Information collected automatically: When you visit our site, we may automatically collect certain information about your device and browsing activity. This may include your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. We collect this information through cookies and similar technologies.
• Information from other sources: We may receive information about you from third parties, such as service providers who support our operations.

How We Use Your Information

We use your personal information for various purposes, based on different legal bases:

• To provide our services: This includes processing and fulfilling your orders, managing your account, processing payments, handling returns and exchanges, and providing customer support. This is necessary for the performance of a contract with you.
• To improve and manage our site: We use information to understand how our site is used, troubleshoot problems, analyze trends, and optimize the user experience. This is based on our legitimate interests in operating and improving our business.
• To communicate with you: We may use your information to send you order confirmations, updates about your orders, respond to your inquiries, and, with your consent, send you marketing communications about new books, events, and promotions.
• For security and fraud prevention: We use information to protect our site, our customers, and ourselves from fraudulent activity, unauthorized access, and other security risks. This is based on our legitimate interests in ensuring the security of our services.
• To comply with legal obligations: We may process your information to comply with applicable laws, regulations, or legal processes.

Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Performance of a contract: When processing is necessary to fulfill an order or provide a service you have requested.
• Legitimate interests: When processing is necessary for our legitimate business interests, provided these interests do not override your rights and freedoms. This includes improving our services, preventing fraud, and ensuring site security.
• Consent: When you have given clear consent for us to process your personal data for a specific purpose, such as sending you marketing emails. You have the right to withdraw your consent at any time.
• Legal obligation: When processing is necessary to comply with a legal or regulatory obligation.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The specific retention period will depend on the type of data and the purpose of processing.

Data Sharing and Disclosure

We do not sell your personal information. We may share your information with trusted third parties only when necessary to provide our services or operate our business, including:

• Service providers: Companies that perform services on our behalf, such as payment processors, shipping companies, IT support, and marketing service providers. These third parties are obligated to protect your information and use it only for the purposes for which they were engaged.
• Legal and regulatory authorities: We may disclose your information if required by law, legal process, or governmental request.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Rights

Under applicable data protection laws, you have certain rights regarding your personal information:

• Right to access: You have the right to request a copy of the personal information we hold about you.
• Right to rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to erasure: You have the right to request that we delete your personal information under certain circumstances.
• Right to restrict processing: You have the right to request that we restrict the processing of your personal information under certain circumstances.
• Right to object to processing: You have the right to object to the processing of your personal information under certain circumstances, particularly when processing is based on legitimate interests or for direct marketing purposes.
• Right to data portability: You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller, where technically feasible.
• Right to withdraw consent: If we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.
• Right to lodge a complaint: You have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal information infringes applicable law.

To exercise any of these rights, please contact us using the contact information provided below. We may need to verify your identity before responding to your request.

Cookies and Similar Technologies

Our site uses cookies and similar technologies to collect certain information automatically. Cookies are small text files stored on your device that help us improve your experience, analyze site usage, and deliver relevant content. You can control cookies through your browser settings.

Children's Privacy

Our online platform is not directed to individuals under the age of 16. We do not knowingly collect personal information from children without parental consent. If we become aware that a child has provided us with personal information without parental consent, we will take steps to remove the information and terminate the child's account.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will post any updates on this page.

Contact Us

If you have any questions about this privacy policy or our data practices, please contact us by postal mail at: